Fitness Marketing Tip Old Brain – Part 6
Fitness Marketing Tips Old Brain – Part 6
Thanks for joining us and hearing about one of the 6 stimuli of the old brain or the part of the brain that will make the decision to buy from you.
The old brain is visual. This maybe because the optic never is physically connected to the old brain & this nerve is 40 times faster than the auditory nerve – from the ear to the brain.
Here is what we know – when you see something that looks like a snake, your old brain says ‘danger’ in about 2 milliseconds. You then react before your new brain recognises the object to be a snake.
The speed at which the old brain works makes it extraordinarily fast and very hasty.
Humans cannot rely on the speed of the new brain, so we make decisions based on visual input.
We have to use visual stimuli to ensure we tap into this processing bias.
Check out other videos here about stimulating the old brain
Great video for gyms and fitness centres on marketing ideas and tips.
The images or pictures you use in your marketing are critical to the success. Get them right and boom! Get them wrong and it will be back to the drawing board!
Check out our complete series of marketing tips to the old brain to grow your fitness business.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.