Learnings From Denise Lee Yohn on The Fitness Business Podcast

Last week I spoke with Denise Lee Yohn about how to create a culture led brand.

During the show, you will learn about:

  • The definition of brand identity and brand purpose and the benefits of identifying these for your employees and customers.
  • The importance of having a ‘Brand-Led Culture’ and where you can  start with creating this in your own business
  • The danger of having a culture and brand that don’t align and she shares a great example of this from a brand I’m sure you will recognise.
  • How to ensure our employee experiences operate on the same values we have for our members
  • 3 actions you can do immediately to start creating a Brand-Led Culture for your business.

Listen To The Podcast Now