Mystery Shop – Discovers a ‘Blind Spot’
Our Mystery Shopping team recently discovered a problem that could have had such a negative impact, not to mention lost sales for one of our Mystery Shopping clients.
Upon conducting our regular Mystery Shop Calls, we discovered that not only was the phone regularly going unanswered but when our calls did finally go through to a recorded message – it was an old 2020 message stating the Centre was currently closed due to Covid Lockdown!
How long had this been happening? Were they aware of the full impact of this ‘blind spot’? How many sales opportunities had been lost?
Blind Spots exist in all businesses. In fact it is almost impossible to not have blind spots in any business. The first step is to recognise that they exist and once we do this then we can figure out what they are and how to get past them.
To tackle blind spots you need to firstly bring in a third party who can give a fresh perspective and reflect back on what they are witnessing and seeing in your business. Mystery Shopping allows you not only to identify opportunities for improvement but to also identify where things go wrong and therefore allow you to quickly control the wide variety of scenarios that may occur and the ‘blind spots’ such as this discovery in our recent case study.
Our clients were able to act quickly and resolve the situation.
Consider Mystery Shopping as your business health check. The cost of a good quality Mystery Shopping program pales into significance when you look at it from this point of view. Stories like this case is what makes Mystery Shopping truly valuable!
Experienced and results orientated Lisa delivers exceptional customer service, reflecting her commitment to her clients’ success. She combines a warm, compassionate personality with steely determination and focus. Lisa’s early experience working in Media followed by her career in the Real Estate Industry that spans over 25 years is where she has honed her Sales, Marketing and Customer Service skills. Dedicated to her clients’ success shines through in her everyday approach and she is both passionate and proactive with a genuine knowledge and belief that Mystery Shopping can make a huge difference in your business. Lisa is an avid bibliophile and works as a writer and editor in her spare time.