Top Tips From The Best Of Women In Fitness On The Fitness Business Podcast
Here is what resonated for me on this weeks podcast with The Best Of Women In Fitness:
- Show 21 – Robbie Kellman Baxter reminded us – From the moment of sign up you want them to have the experience you know works to build that behavior.
Having the right person introduce a new member is way more important than giving lots of people tours through your facility – its about creating an experience. - Show 27 – Christine Thalwitz said – Before embarking on a charity campaign, ensure the campaign forms part of your company’s core values. Does it resonate with your audience, is there an organic tie in?
Consider, is this partnership going to stand out in your marketplace? Make sure you pick a great partner, a great charity, tell stories, get actively involved in the charity you are supporting. - Show 31 – Casey Conrad said: If you can get your trainers to embrace the concept that selling is nothing more than education plus motivation, then you will have a much easier time getting them to earn a customers business.
- Show 33 Michelle Segar says – The wrong ‘why’s’ put people on a path of unstable controlling motivation, it leads people to feel like exercise is a chore.
Our job is to figure out what hasn’t worked and why, and help people develop a solution tailored to who they are.
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Tell us in the comments below your #1 Takeaway from this show or what success you have had from implementing an idea you heard here!
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Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.