Do People Buy Stuff at the Counter?
You know all those goodies at the counter at the supermarket or at the petrol station? Well does anyone ever buy anything there? These are called impulse purchases and they are a $5 billion market!
In a US survey, people were asked how often they buy products from stands at the checkout counters, 46% of respondents said once a week or more, 38% said one to three times a month, and only 16% said less than once a month.
Are you missing an opportunity to create more sales?
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.