Generations in the Gym: Baby Boomers with Dr. Sarah Marion
As we wrap up our Generations in the Gym series, Dr. Sarah Marion is here for our final segment on the Baby Boomers. Dr. Marion shares some insights on what baby boomers are looking for in a fitness program, and how to best reach them. Learn tips for attracting boomers into fitness facilities that will help make the gym more appealing and accessible to seniors. This episode will give you the information needed to ensure your marketing and programming is attractive for the members of this generation.
About Sarah
Sarah Marion leads Murphy Research’s syndicated research program. She continuously tracks nutrition and fitness studies, State of Our Health, and the World Value Index, which measures the impact of brand mission and purpose.
As a cultural anthropologist, Marion is an expert at connecting the dots between many types of information, from academic research and ethnographic insights to everyday beliefs, behaviors, and objects. Marion is specialized in health and wellness, food and beverage, CPG, sustainability, the natural and organic market, and shopper insights.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.