Dr Fiona Bull Talks About International Physical Inactivity On The Fitness Business Podcast Friday 22nd 2019 – Sydney, Australia.
“The ultimate goal of the World Health Organisation’s Global Action Plan on Physical Activity is a 15 per cent reduction in the global prevalence of inactivity by 2030,” said Dr Fiona Bull, The World Health Organization’s physical activity expert is this week’s interview on The Fitness Business Podcast .
“The Global Action Plan on Physical Activity was released in 2018 and we felt it was critical that the International fitness industry needed to hear the message. So we connected with Dr Fiona Bull and she was kind enough to explain the report,” said Chantal Brodrick, the host of The Fitness Business Podcast.
“Dr Bull shared that as a global average, 23 per cent of adults fail to meet the 150 minute threshold, although this varies by country – it can be anything up to 75 per cent of the adult population in places like the Middle East and Latin America,” continued Chantal.
During the interview that is now available for listening at www.FitnessBusinessPodcast.com, Dr Bull shares:
- The goals of the Global Action Plan on Physical Activity
- An overview of the 4 key pillars
- The countries taking part
- How fitness businesses and professionals can get involved
“This is the most important interview I have heard as there is lots of opportunities for fitness businesses across the globe. It is very exciting for our industry,” said Justin Tamsett from Active Management. “With better positioning, marketing and messages gyms can have a line of people wanting to join.”
The release of the interview comes just before the second World Health Organisation Dialogue on the Implementation of the Global Action Plan in Geneva, Switzerland, from 25-26 February 2019. During this summit information will be shared, strategies spoken about and actions planned but as Dr Bull says in the interview, “the fitness industry can certainly help.”
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.