Personal Training Business Admin Tip: SWOT
Personal Training Business Admin Tip: SWOT
When was the last time you did a SWOT analysis of your business? Identifying your businesses Strengths, Weaknesses, Opportunities and Threats is a process you should do at least once if not twice a year.
In order to grow a business and be profitable, its not good enough just to rely on hard work and hope! Successful business owners invest time in understanding their business as well as the environmental changes that happen around them.
They constantly look for new revenue opportunities and avenues, plus they keep a close eye on what the competition are doing.
So if you fall into the category of rarely …or never…doing a SWOT analysis of your PT business, then get out the pen and paper right now and get going on it.
Guaranteed you will have a few light bulb moments along the way!
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.