World Gym International, the iconic global brand, is partnering with Myzone as its digital platform when it launches its signature small group training program, World Gym Athletics in Australia.
The World Gym Athletics program was built to be a complete system for personal and group training, so members get the most out of their workouts with safe, intense, and balanced sessions. Coaches treat all the members as athletes who train to increase speed, power, stamina, athleticism, fitness, and overall health. Signature classes include Performance, HIIT camp, PACE and One Barbell.
Director of World Gym Australia, Mike Nysten, said, “We are really excited to bring this program to Australia. Several of our clubs already operate the Myzone platform to engage their members, and after seeing the education of the coaches, intensity of the sessions, and the science behind, the WGA program recognized Myzone was a perfect fit with the new Athletics programs. It will allow our coaches to deliver safe and effective sessions and track athletes through the program.”
Launched in 2011, Myzone technology was created to drive exercise adherence within fitness communities. Myzone uses real-time heart rate tracking, smartphone-based gamification, and social media mechanisms to track, incentivize and keep users accountable to the effort they apply. The telemetry can be displayed collectively in group settings and exercise classes, or individually direct to your smartphone via the Myzone app. The app allows engagement, motivation, and communities to flourish.
“We are very excited to begin this partnership with World Gym as they continue to rollout more than 10 World Gym Athletics programs throughout the first quarter of 2019,” said Mike Beeney, Myzone Director of Asia Pacific.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.