The ‘Sales Gene’
A genetic marker, the 7R allele of the DRD4 gene, is associated with ‘customer orientation’ – a willingness to interact with customers and learn 
about their problems in order to meet their needs!
The University of Michigan found this correlation when studying 65 sales people.
They also found that the A1 variant of the DRD2 gene, sometimes considered to make people cognitively inflexible, is associated with ‘sales orientation’ – the tendency to try to persuade customers to buy a given product rather than listen to their needs.
Is it time to swab applicants for a sales role as part of the interview process?
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.