The Value Proposition For Pledging Physical Activity
Join Sarah Pellegrino as she speaks with Graham Melstrand, President of the Physical Activity Alliance (PAA), about our country’s inactivity crisis. Learn about the PAA’s call to action, The CEO Pledge for Physical Activity, that aims to help people leaders create a culture of physical fitness.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.