WIN: On-Boarding Members For Long Term Loyalty
This month you can win a copy of JT’s ebook to help with your retention with a blueprint for on-boarding members: The Key To Keeping Your Members Is Getting Them Started Right!
Dr Paul Bedford says that by conducting ‘an induction session’ you can add up to 7 months to the length of a membership. If each month of membership is just $50 and you can get 7 extra months that’s $350 MORE income for the investment of a $40 wage. That’s a great return!
This ebook is chocked full of very practical tips and examples you can implement in a personal training business or a health club.
JT describes the conundrum we face in our fitness businesses currently around on-boarding our members. He gives examples of how non-exercises think, as many of us have forgotten. He defines three steps in on-boarding you need to cover so your new members understand the culture of your business.
He also explains what “super users” are and how we can take advantage of our current super users, and morphing our new members into being super users!
And finally, he shares the importance of community in your business.
Buy this ebook here or win this ebook here.
All you need to do is tell us in 25 words or less why you want to win! Click here to enter.
Entries Close 5th August and winner announced in next month’s enews.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.