#JTInTheRaw Show 27: Thoughts On Simon Sinek’s Managing Millennial Video & How To Make 2017 Awesome
“Awesome”
“Wow”
“That explains it.”
“Please find 15 mins to understand this. It will benefit, you, your kids if you have them and your relationships.
Just some of the comments on my news feed on the Simon Sinek video on leading millennials that went viral over the past 4 weeks. Today despite Sinek’s insights, the majority of leaders will still screw up. Stick with me and I’ll share HOW to lead millennials.
Welcome to show 27 of JTInTheRaw and Happy New Year! Its great to be back and thanks for tuning in as I chew the thin about business at the same time every week!
Now I have made a few of changes for 2017:
A new intro and subtitles! So if you hate my voice, you can just watch and read!
The second change, the focus of #JTInTheRaw will be only business! I’ve made the decision not to venture down the road of personal development as there are loads of others doing these and I am not better than them nor is personal development my core business! I am going to give you business tips every show, so that you can get your #HustleModeOn in 2017! More to come on this in coming weeks!
What’s in this week’s show:
- My take on Simon Sinek’s viral video;
- #AskJT on ‘what’s the answer to making my business better in 2017’ and my answer will AMAZE you
- New resources I am working on useful for any business
- And TWO special opportunities for fitness businesses
So let’s rip in to the Simon Sinek video. If you haven’t you can watch it here.
Here is my little summary for you . . .
Millennials want to work with purpose and make an impact. And Sinek adds they want free food and bean bags!
He shares 4 reasons why millennials can be challenging to manage and lead:
- Their upbringing – they have become accustomed to being acknowledged for effort! They get school opportunities because mum and dad complain and they learn in the workplace quickly that mum and dad can’t help. That makes them unhappy and then social media allows them to put a filter on what people see. Their friends see a snap shot of their life not the whole feature movie, so friends have no context of how they are REALLY feeling!
- Technology – tech feeds them dopamine. An email, a text, a like, growth in Instagram numbers all give us a hit of dopamine. Problem is, this is addictive and also mind numbing. So when stressed, millennials turn to a device to see if they have a new Insta heart and that makes them feel better. The problem is too many kids don’t know how to turn to a person and ask for help when stressed.
- Impatience – instant gratification is their life! Kids these days don’t even know how to ‘date’ someone, they just swipe right! Job satisfaction and deep relationships are not instant. Millennials need to learn to love, experience joy and other feelings that take time! And they don’t ask for help so they’ll never achieve them.
- Environment – these millennials are in corporate environments where we care more about numbers than the people. We are not helping build their relationship skills, their cooperation skills, overcoming a reliance upon technology as a crutch, understand not everything comes instantly and appreciate the joy, love & fulfilment on working on something for a long time until the successful end.
Sinek’s presentation goes for 15 minutes and for 12 minutes he explains these 4 characteristics of millennials. And for many of the people who re-posted this on Facebook, their comments I am sure reflected the first 12 minutes.
You know what I guarantee, less than 5% of viewers do anything with this info!
You have the knowledge on millennials so do something with it! Change and lead them.
It’s all very well to know these things about them but if you don’t do anything, then you’ll continue to whine about them!
Watch the last 3 minutes of the video because that is where the true lessons are learned.
Here are my suggestions on leading millennials:
- Set a long term exercise goal. I learned last year you need to train for months to run a marathon. Set a long term – 6+ months – exercise goal with your millennials. Coach them to achieve. Even better if they learn to pay for a personal trainer to help them!
- No mobile phones! Not just in meetings but before meetings, so they connect and talk – ie build relationships!
- Give awards for best performance – ie a gold medal for best performance. And never ever give a bonus if they don’t hit it! I mean it . . . if you set a target of 10 and they hit 9, then they get nothing and explain why.
- Start each staff meeting with each staff member sharing ‘how they feel’ about different topics. Ensure everyone is listening and everyone has a turn at speaking.
- Have a walking meeting. Ideas happen when our mind wanders. Innovation happens as we look around and just think – not when we get on a device. That’s why I love running so much!
- Work your arse off. You need to build their confidence, teach them social skills and build trust with your slow, steady and consistent behaviour.
Here is my key message for you: your role as the business owner is to provide – organically or manufactured – interactions to occur between your staff.
Please if you found this useful, then share this video or blog post. I’d love to get 5% of the total views Simon Sinek has had of his video!
#AskJT
This #AskJT is a tough one! It comes from Mark but I have changed his name to keep him anonymous. His question is a beauty, “For the last 12 months I have been paying a former Personal Trainer and now business consultant to help me. We have tried lots of things but I am not getting any better results from using them. What should I do?”
Mark thank you for putting me in an awkward position! I’m not going to shy away from your question though. I’ll tackle it as it is a relevant question for anyone in business.
First thing, I Googled your location and you’re on the first floor at the back of the building. I am guessing you have very favourable rent!
Mark, I don’t care how good your business consultant is, if you have a shit location you’ll have shit business numbers! My first recommendation is explore relocating!
And if that’s not possible do a video of how to get into your studio from street level. Then spread this widely . . . send it everywhere! And every printed marketing piece needs a mud map of how to find you.
Second thing, have an honest discussion with your business consultant. Tell them how you are feeling. If you don’t, you’ll start to resent them and it’ll end up ending pear shape.
If you do continue with him or her as a consultant, set them KPI’s to reach. A consultant’s role is do things for you. You employ them to take something they are an expert in, from your plate to free you up. Hold them accountable for what they say they will do. Give them numbers to hit! Give them bonuses if they hit numbers. Treat a consultant with the same accountability you would treat an employee.
If they are business coach, then they teach you how to do things. They must add to your skill set. Tougher to set KPI’s for a coach but hold them accountable for what you want to learn and resources they say they will send you. Your role in this relationship is give a clear brief before each session.
I hope this helps Mark. And if this advice on doing a video to find you easily would help someone or what to ask your business consultant then please tag someone in the comments below.
What Am I Up To Next Week?
I am still half on break next week, with some chores that I need to do around the house.
I’m also working on:
- A new template for building an avatar for your business. Avatars are descriptors of your ideal client and my template will be a case of fill in the blanks to help you identify all the characteristics of your ideal client, member or customer.
- A fact sheet on testimonials. Social proof is critical to getting your marketing #hustlemodeon and when we tie this into avatars we are destined for success!
These resources will be perfect for any business and for sale to you. These will be available to Active Management Members in February.
Now just before I finish with this week’s quote of the week.
Two Opportunities For Fitness Businesses
Firstly, I have booked Eugene from Gym Click Media for a days filming in Melbourne on the 19th January. I only need Eugene for a few hours, so if you would like videos for your website, I have an incredible and never to be repeated offer. There are FOUR time slots available, so you’ll need to book FAST! And if you know a gym or PT in Melbourne please tag them in the comments.
Secondly, in February we are putting the price up on the Bronze Membership for Active Management. Sure it is only going from 24.90 for 12 months to 49 for the year, not a huge increase but with increased access to resources on the Member Hub, now is the time to join! Go to www.activemgmt.com.au/joinnow and follow the links to a Bronze Membership.
Quote of The Week
Check out all previous shows here: https://www.activemgmt.com.au/category/jt-in-the-raw/
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.