2018 | Your Year To Think And Do Different
In a hyper competitive industry that we operate in, to stand out to prospects, retain current customers and be an employer of choice you must think and do different.
And that is the theme for Active Management in 2018.
A theme in business is critical to galvanise your team – bring them together, so we are all moving in the same direction.
Your theme will act as a filter for ideas and opportunities that come across your desk – ie should you do it or should you not will be determined by what your theme is.
Finally, a theme tells your community what you stand for. This will act as a beacon for your business.
As one of the world’s premier thought leaders in the fitness industry I have a responsibility to challenge the way we do things. You may have heard me say, if we keep looking at the fitness industry we’ll only get as good as the fitness industry.
My responsibility to our members, email subscribers, Facebook fans and people who attend my sessions at conferences this year is to bring ideas, tools, strategies, concepts and other stuff from outside the industry that will make you think differently and then do differently.
When you think and do different, you will separate yourself from the red, bloody ocean that is the fitness industry these days. When you think about new ways to market, manage and lead and do market, manage and lead differently, you will stand out in business swim in a beautiful, fresh, uncrowded, blue ocean.
We know this and we’ll be doing this at Active Management in 2018.
Our focus is not competing with other fitness business coaches or consultants.
Our events will not be the ‘best’ in the industry.
We are not to going to focus on remaining the #1 fitness business podcast in the world.
We are going to think and do differently this year so that we get better! We want to be known as the fitness business consulting company that is striving to get better as we think and do different.
By the way, the advantage for you, when our focus is on getting better, you in our community will join on getting better!
It’s going to be an exciting year as we smash the walls of traditional fitness industry thinking and start doing differently.
Will you join the 2018 Active Management movement and #ThinkAndDoDifferent?
In 2018, Active Management will #thinkanddodifferent.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.