5 Marketing Habits To Change
Here are five marketing practices you need to leave behind:
- Marketing doesn’t have to be your favorite part of running your business. But if you’re approaching email marketing or social media out of a feeling of obligation, there’s a good chance your audience will be able to tell.
- “Hope is not a marketing strategy” you need to start with a plan.
- With a clear plan and schedule, you have a great foundation in place. If you’re having a hard time following through, it’s probably because you’re trying to do too much. You don’t have to be everywhere, you just need to be consistent.
- As a small business you can develop personal relationships with your prospects, members and clients. Make sure you’re reflecting that connection in your emails by adding a personal touch whenever possible.
- Assuming you’re on a big screen! There’s a good chance your audience is searching for your business on their smartphones. Do you know how your website looks on a mobile device?
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.