Education and News For The Fitness Industry

Gym Membership Sales – Mystery Shopping Your Gym Membership

By JT | June 26, 2014

We don’t know what we don’t know. So to help you have a better understanding around how the phone is answered or people are treated when they enquire at your front desk, then consider mystery shopping.

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Personal Training Business Marketing Tip: Low Cost Options

By Chantal Brodrick | June 25, 2014

When it comes to marketing your business, relevant and low-cost options may be closer than you think!

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Members want more fitness classes

By JT | June 24, 2014

The fitness industry survey team is running the annual survey of clubs and members in Australia and New Zealand. This year we have also included Singapore, Malaysia and Hong Kong.

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Have You Any Idea What Happens When Someone Calls Or Visits Your Club?

By JT | June 23, 2014

Save 10% on an Introduction To Mystery Shopping Package

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Sacred Cows Make the Best Burgers: Developing Change-Driving People and Organizations by Robert Kriege

By JT | June 20, 2014

Sacred cows are outdated and costly business practices such as the reports that are never read or a slow-down of innovative ideas.

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OH! Magazine’s June issue is out now!

By Analee Matthews | June 20, 2014

OH! Magazine is the cheapest member retention tool around (free!). Read the June issue here and then SEND to your members as your own inhouse magazine. FOR FREE! Or pay to customise/rebrand it and really make it your own.

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Gym Marketing – What Should My Gym Marketing Budget Be?

By JT | June 19, 2014

Great video for gyms and fitness centres on marketing & retention ideas and tips.

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Personal Training Business Marketing Tip: Mind Mapping

By Chantal Brodrick | June 18, 2014

Lets talk Big Ideas! To keep at the top of your game and keep your clients coming back for more, it’s important to make sure you regularly come up with new offers, promotions, competitions and challenges!

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Reengineering the Corporation: A Manifesto for Business Revolution by Michael Hammer

By JT | June 13, 2014

The most successful business book of the last decade, Reengineering the Corporation is the pioneering work on the most important topic in business today: achieving dramatic performance improvements.

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Gym Marketing – Key Questions To Ask About Your Gym Marketing

By JT | June 12, 2014

Great video for gyms and fitness centres on marketing & retention ideas and tips.

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Personal Training Business Time Management Tip: Email Management 2

By Chantal Brodrick | June 11, 2014

Last week we looked at 4 great tips to streamline your email management. We’ve got another 4 lined up for today, so lets get straight into them:

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Gold’s Gym Have Excelled With Before & After

By JT | June 9, 2014

This is the coolest before and after 3 dimensional and highly engaging advertising piece we have ever seen across any industry.

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Some Personal Trainers Are F*@#^$g Useless

By JT | June 6, 2014

My dad is looking for a personal trainer so I pass on this particular personal trainer’s phone number. My dad calls and leaves a message, “I’m looking for a personal trainer.” The personal trainer does not return his call.

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The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business by Clayton M. Christensen

By JT | June 6, 2014

The Innovator’s Dilemma is the revolutionary business book that has forever changed corporate America.

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Gym Membership Sales Vs Gym Membership Retention

By JT | June 5, 2014

Great video for gyms and fitness centres on marketing & retention ideas and tips.

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