Email Marketing For Gyms – Email Marketing Ideas For Gyms & Fitness
Email Marketing for Gyms – Email Marketing Ideas for Gyms & Fitness
Email marketing is a powerful tool for gyms, fitness clubs and personal trainers, if you get it right.
Are you like me and keep receiving more and more email marketing and quite frankly, I have no idea how people got my email address. And to be honest if they were educating me, I may have less of no issue but when they are just trying to flog me products, I get really upset.
People on your email marketing list may feel the same. The message is clear, to keep people subscribed to your list keep proving quality educational information — why then would they want to unsubscribe. If you do want to sell them something, then make the product linked to the education message. I like to see 5 to 10 education messages before trying to sell anything.
Or you could emphasis that the ‘product’ or the ‘price’ or the ‘opportunity’ is only available to subscribers as a thank you. Still, only send this email after you have built sufficient trust.
Great video for gyms and fitness centres on marketing ideas and tips.
Get your email marketing campaign working to reap the benefits in your business. The Team at Active Management can help with your marketing, so drop us a line today: jt@activemgmt.com.au
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Fitness Marketing Tips Old Brain – Part 1
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Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.