Fitness Australia received the Peak Industry Association Award for excellence in communication and marketing in the leisure industry in Australia and New Zealand, with the presentation of the second Australasian Leisure Management Communication and Marketing Awards in Sydney on Thursday 24th August.
Bill Moore, CEO of Fitness Australia shared his enthusiasm upon receiving the award. “I’m thrilled about Fitness Australia receiving this recognition for progressive, consistent and credible marketing and communications.”
“With so many marketing and communication messages for people to absorb these days, being a stand-out in this area is a big achievement.”
“It’s important to us to be sharing relevant information not only to our members, but about our members to government, and the community.”
Commenting on the awards, Nigel Benton, Publisher of leisure industry business magazine Australasian Leisure Management explains “these awards recognise excellence among individuals, organisations, businesses and government.
“When done well, marketing and communications build a brands reputation and add to the bottom line of any business. At the same time, communications and marketing are also about dealing with crisis and standing up to scrutiny, something that several of our winners have had to face in the past year.
“As a peak industry association with a highly credible national profile, Fitness Australia is extremely effective in highlighting the importance of the fitness industry to the Australian economy and to maintaining the health and well-being of the Australian community.”
“The receipt of this award acknowledges Fitness Australia’s consistent communication of its events, initiatives and activities to media, industry stakeholders, investors and government, raising the profile of its members and the industry,” says Benton.
Acknowledging how the leisure industry – covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues – communicates how it entertains, enriches and improves quality of life as well as how it engages with consumers to generate business success and deals with scrutiny, the awards were presented at the end of a day-long business event at Sydney’s ANZ Stadium.
Industry Association/Peak Body Award
Industry Supplier Award
Royal Life Saving Society – Australia
Local Government Award
Government Department/Agency Award
Mount Hotham Alpine Resort Management Board
NSW Minister for Sport – Stuart Ayres MP
National Organisation Award
Public Relations Agency Award
Communications Executive Award (Industry)
Greg Adermann, AEG Ogden/Suncorp Stadium
Communications Executive Award (Agency)
Trena-Louise Lyons, Newsroom PR
Social Media Award
Goldfields Oasis, City of Kalgoorlie-Boulder
Royal Botanic Garden Sydney – 200 years and still growing campaign
Crisis Communications Award
Football Federation Australia
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.