Friction -> the resistance when two objects run against each other. In business this is your customer rubbing against your policies, processes, culture & experiences. If you want to keep or gain customers reduce friction. Let me explain in #JTInTheRawShow119
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.