IHRSA Profiles Successful Health Clubs

IHRSA Profiles of Success

The 2014 IHRSA Profiles of Success has yet again provided invaluable information and benchmarks for health clubs around the world.

Bill McBride from Active Sports Clubs in the US, explained his surprise at two statitistics:

  1. Overall membership is now weighted to females: 52% to 48%;
  2. Decline in the number on members under 35.

Both these statistics have a large impact on your 2015 marketing strategy.

I found the reasons for leaving a health club particularly interesting as I saw a trend that many of them could be minimised with pro-active leadership from the club management team:

  • 40% of respondents said their club was too expensive (I wonder if they joined another club?);
  • 30% said they were not using their membership;
  • 20% no longer a convenient location;
  • 19% said they could exercise for free somewhere else (this is intriguing);
  • 17% said the gym was over crowded;
  • 11% had a medical reason for leaving;
  • 9% felt out of place;
  • 8% lost their job;
  • 7% don’t like exercise (why did they join in the first place?);
  • 5% didn’t get results;
  • 4% were intimidated;
  • 4% no guidance from staff;
  • 4% didn’t know what to do;
  • 2% left after reaching their goals; and
  • 2% knew no-one at the gym.

The Club Owners Industry Leaders Roundtable and the Anytime Fitness Industry Leaders Roundtable will be studying the results of the study in their next meetings. This will allow comparison between KPI’s and examining US trends to see if there is any correlation in Australia.

If you would like to know more about the Industry Leaders Roundtable in Australia or REX in the US and Europe, then complete the form below!

You can get your copy of the Profiles of Success at ihrsastore.com.