Gary Vaynerchuck Jab Jab Jab Right Hooks the Industry At #IHRSA2014 – Part 4
Future Thoughts
The current environment is forcing every business to become a media company first.
With 80% of people untapped the fitness industry can create new customers not battle over old ones.
The quickest way to go out of business is to be romantic about how you do business.
Innovation. Doesn’t care about you or me.
Words of Wisdom
The market is the market … Keep up! Give value! Give a crap about your customer!
“Do you know how much press you would get if you did something worthwhile!”
Health clubs are going to have to innovate. He says personal training will get easier & more accessible thanks to Silicon Valley!
If you only bring value because you have a physical facility you are in trouble.
Some dude bought 400 horses the day before Henry Ford launched the car!
“Not giving price over the phone is the most insane shit I’ve heard! Be proud of your price! Someone will always be cheaper.”
You may also like:
Gary Vaynerchuck Jab Jab Jab Right Hooks the Industry At #IHRSA2014 – Part 1
Gary Vaynerchuck Jab Jab Jab Right Hooks the Industry At #IHRSA2014 – Part 2
Gary Vaynerchuck Jab Jab Jab Right Hooks the Industry At #IHRSA2014 – Part 3
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.