#JTInTheRaw Show 167 | Find Interesting Ways to Say Boring Stuff | Marketing Messaging Tips
The key to your marketing message has to be ” Find interesting ways to say boring stuff”. I’m going to give you a few examples of what that actually means as well as 4 questions your marketing message must answer.
- Who do we want to reach?
- What value are you going to give them?
- Why is that value important to them?
- What do you want them to do next?
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.