#JTInTheRaw Show 170 | Surprise & Delight: From Customer Service to Customer Experience

Whatever competitive market you find yourself in, what are you as a business doing differently than your competitors to acquire and retain customers? If you want to gain, retain, and even regain customers, have a Surprise and Delight policy in place. Work out what your budget will be and encourage your staff or team to look for ways to surprise and delight your customers.

Our goal is to build loyal customers and keep them coming back and keep them buying from us. These are some inspiring examples of how to surprise and delight your customers with a wow customer experience.

Surprise and Delight is a key strategy for acquiring and retaining customers. Having a happy customer is no longer enough. As a business, you need a plan to exceed your customer’s expectations.