Whatever competitive market you find yourself in, what are you as a business doing differently than your competitors to acquire and retain customers? If you want to gain, retain, and even regain customers, have a Surprise and Delight policy in place. Work out what your budget will be and encourage your staff or team to look for ways to surprise and delight your customers.
Our goal is to build loyal customers and keep them coming back and keep them buying from us. These are some inspiring examples of how to surprise and delight your customers with a wow customer experience.
Surprise and Delight is a key strategy for acquiring and retaining customers. Having a happy customer is no longer enough. As a business, you need a plan to exceed your customer’s expectations.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.