Sales Outreach Starts with Networking
We all want our teams to outreach and network. Here are some great tips from Sharon Williams at Taurus Marketing:
Do some research prior to the event to have an overview of who will be at the networking event.- Get there early to take advantage of any pre-event socialising.
- Have some clear goals on why you are attending – is it the number of people to meet or meeting key people?
- Be a real person at these events, so whether you are shy or a social butterfly, be authentic.
- Use the opportunity to introduce yourself as a resource for people – the go-to person for suggestions, ideas, and specialist information.
- Make sure you follow up with the contacts you have met.
A fantastic book to read to help in this area is, The Little Black Book of Connections by Jeffrey Gitomer.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.