See Inside 1Rebel UK
The 1Rebel studio I visited was at Broadgate in London on Sunday morning last year for a combination workout of treadmill and strength training. Since then, they have opened a second studio, done some crowd funding, and upped their exercise offerings with boxing and indoor cycling.
Who is 1Rebel?
Taken directly from their website:
“We’re revolutionising London’s fitness industry. With centrally located, no-contract ‘pay-as-you-train’ boutiques, we’re ditching the tired model and building destinations, not just gyms. Highly intense fitness sessions against a backdrop of live entertainment. Bespoke playlists curated and mixed by internationally acclaimed DJs. Engineered layouts that inspire and motivate.
Our boutiques are built to a balance of beauty and function, with spacious changing facilities fully stocked with top-end grooming and skincare products, sports-luxe retail fashion zones and a post-grind workout courtesy of Roots & Bulbs’ cold-pressed juice bar. Everything we do makes it easier for you to sweat harder.”
What I Love About 1Rebel
I love the My Trainer videos on the 1Rebel You Tube channel. They are raw, honest, personal and amazingly authentic. Something every club could do easily. Check out Esmee’s . .
My Experience At 1Rebel
After my experience I would agree with the website description – except there was no live DJ on my Sunday morning.
I was really impressed with the branding of the club. It was super consistent and also very cool. I loved the exposed hot water pipes in the showers, the barber’s chair in the change rooms and the lighting throughout.
I loved the purpose built 1Rebel benches we did the workouts on. These were awesome and so clever.
The class was fun and the teacher I would rate as:
- Entertainer – 5/10
- Coach – 6/10
- Instructor – 7/10
I felt she had minimal engagement with the class. Although in saying that there were a group of Nike employees in the class and I felt they didn’t want to be there, so she was getting nothing (no energy) back from the rest of the class and she had to focus on teaching them how to do the exercises.
The front desk team was pleasant but didn’t really engage in conversation. There was neither sales pitch nor encouragement to come back for another class. I guess on a Sunday morning they may have felt their job was just about smiling and making the customer feel welcome.
Since my workout, I am on the email list from 1Rebel. I think they let themselves down here a little. There is no consistency in when they arrive which must have an impact on their sales. Nevertheless, they are good: great layout; easy to read; and an excellent overview of what’s going on in the studio.
My summary:
- Online booking – 7/10
- Branding – 9/10
- Workout experience – 8/10
- Service experience – 5/10
- Ongoing communication – 6/10
- Chances I would return for another workout – 9/10
Note – I paid £20 for the visit and these are my personal experiences on the day of workout.
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Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.