#JTInTheRaw 38: Successful People Implement. Here Are Your Success Steps.
If you don’t do stuff, then why are you watching, listening or attending?
Today in JTInTheRaw I’m going to kick some butt and maybe it will be your butt. However, I’m kicking butt because I love ya! Because I want you to be successful! Super successful.
Welcome to JTInTheRaw show 38 where I chew the thin each week on business. I am merely a conduit of information that I learn and that I think is relevant for people in business.
#JTShoutOuts
First up a shout out today to Kirsty from Studio 46 in Melbourne. I spent 3 hours with her talking about instilling a core values based culture. Thanks Kirsty for the opportunity to work with you!
Second shout out goes to Nigel & Ryan from Australian Fitness Network who have asked me and Chantal from the Fitness Business Podcast to be the MCs of the Filex Business Summit!
Thirdly, a huge thank you to my fitness industry colleagues – Andrew, Brent, Angus, Leanne, Matt, Ryan, Chantal and more next week – who have been contributing to our IHRSA2017 blogs – click here to read them.
Ok so now on with the show …
This week I had a coaching client fire me. She has decided not to continue with our monthly sessions. I am really disappointed and take this personally. I feel I screwed up.
I went back and looked at my notes from our sessions. I saw each month the carry over items that hadn’t been completed from the previous month. This list seemed to get longer and longer. The number of items not done compared to items done.
I chatted to an avid watcher of JTInTheRaw this week. She told me how much she loved show 37, where I shared business tips from 2 conferences I attended. She said it was one of the best – thank you Fiona! And she said I could use her name.
If you missed show 37 click here.
I asked Fiona so what is the number 1 idea & then your plan to implement that idea after watching show 37.
There was silence.
Finally, in a separate conversation with a non fitness industry person we talked about a business book that we’d both read. We agreed it was awesome. I told him that after reading the book, I looked at how I was marketing my business & I was moving more to videos to get my message out.
I asked what changes had he made.
His answer, “None yet.”
He read the book 6 months ago.
So here it comes guys n girls … pull down your pants, bend over and here comes my size 8 up your bum!
You cannot achieve anything in business or life if you do not implement!!!! PERIOD
If you have a business coach, you have to walk away with a to do list at the end of the session and then do it!
If you attend a conference like IHRSA or Filex next month, you have to develop a list of action items, prioritise, date then for completion & then start the list.
If you read a book, pull out 3 ideas you can use in business or life and plan them being used.
And if you watch JTInTheRaw do shit! Don’t just watch me, hit like when I say something cool or send me a message & say great show. Send me a message that says, ‘3 weeks ago you said to segment my database and start marketing to that group with a specific message. I did that and made X sales.’
Watching, reading, attending and even buying a course are the easy things to do. Implementing the ideas is the hard shit but it’s this hard shit that gives you a return on investment.
Buying a gym membership doesn’t get you healthy. Going to the gym gets you healthy.
Stop filling up on education and start doing!
Hit like if you sometimes are like this .. you read, watch, or attend but fail in the implementation phase. Tag someone in the comments if you know anyone like that … they’ll never know!
To avoid TFI: total failure to implement, you need 3 things:
- A can do attitude. You need to believe that you can implement ideas and strategies.
- Get your first list to 3 items and then set a date & a person responsible to implement. Note I said your first 3 items, once completed you can start a new list of 3. More than 3 & you can feel overwhelmed and do nothing!
- Disciplined Planning. You have to allocate time in your day, week or even a month to work on this. If you don’t mark time out in your diary, you’ll never get to it. Make it an appointment and have the discipline to stick with it.
If you look at the most successful people in business and life they make things happen by doing things. Be one of those successful people and start implementing.
Here’s your challenge, no matter when you watch this show – now or on replay – put in the comments below what you’re going to implement after watching this show.
As a quick hint on implementing … fire rifle shots not cannon balls! This analogy comes from Jim Collins in his book Built To Last. He says successful businesses don’t waste energy, resources & money on cannonballs trying to hit a target. Rather they use low cost, low energy, and minimal resources to test & measure their idea – ie fire a small bullet – then refine before launching a cannonball!
Rifle Shot Steps
- Step 1 in getting your #hustlemodeon is commit to implementing ideas. Be a player in the game of business not a spectator.
- Step 2 is test your idea on a small market, segment or group.
- Step 3 evaluate
- Step 4 adjust your idea
- Step 5 … boom! Fire that baby!!!
What do you think guys n girls? Do you like it? Will you help me out?
Please make me feel good by implementing ideas & then telling what you got,
Remember, pop in the comments what are you going to implement to turn what you have heard, watched or learned into actions … go!
That wasn’t too bad was it? That’s not a bad butt kicking at all!
Next week, I’m in Sydney all week! I’m going to be working on 2 projects:
The marketing of Active Management Memberships. We are working feverishly to improve our Member Hub to make it more user friendly – well Alicia is. I’m going to be putting together some resources for members next week. Plus building a campaign to grow our member numbers. I’d love you to become a member, bronze memberships are only 49 bucks. Pop active in the comments below and I’ll send you the link to join.
I’m writing a brand new presentation. This is all about onboarding a client for loyalty and long term success. I’m not solving retention challenges but hopefully improving retention with some science & practical examples of on boarding.
Next Friday I’m working with Steve and his personal trainers in their quest for more clients from the gym floor and converting as point of sales. So next week I’ll be live from Mt Annan!
As always let me finish with my quote of the week …
Quote of The Week
“You cannot achieve anything in business or life if you do not implement! Period!”
Check out all previous shows here: https://www.activemgmt.com.au/category/jt-in-the-raw/
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.