Obstacle Races Are A Trend You Can Ride!
Just a few years ago, an obstacle race was a 3 or 5km run, a few hurdles, a fence to get over and if you were lucky a puddle to leap over. They were boring and no-one did them!
Now, they are the coolest ‘fun run’ event that people of all ages are participating in.
Obstacle races gives a new definition to the ‘weekend warrior.’
In fact, in 2013 it is estimated almost 1.3 million Americans competed in an obstacle race! Compare this to just 200,000 in 2010.
This growing trend provides exciting opportunities for gyms and personal trainers . You can help prepare people to not just survive the race but compete. This is an untapped market and ripe for you to gain leverage from this $US300m business.
What ideas do you have for taking advantage of this growing trend?
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.